Adidas: Kanye West partnership under review


German sporting items maker Adidas on Thursday mentioned it has put under review its enterprise partnership with rapper and designer Kanye West.

“After repeated efforts to privately resolve the state of affairs, we have now taken the choice to put the partnership under review. We will proceed to co-manage the present product throughout this era,” the corporate mentioned.

CNBC, which first reported the information, mentioned West had been publicly important of Adidas and its CEO and advised the broadcaster that the German group was copying his concepts. Adidas has been partnering with West since 2013, CNBC mentioned.

“Adidas has all the time been about creativity, innovation and supporting athletes and artists to attain their imaginative and prescient. The adidas Yeezy partnership is likely one of the most profitable collaborations in our trade’s historical past,” Adidas mentioned.

“We additionally acknowledge that every one profitable partnerships are rooted in mutual respect and shared values.”

News about Adidas placing the partnership under review comes lower than a month after West’s attorneys despatched a letter to Gap Inc notifying the attire chain he was terminating his partnership with the corporate.

Reporting by Christoph Steitz; Editing by Cynthia Osterman


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