Brands have dumped Kanye West. What about his music career?


Ye — previously referred to as Kanye West — has misplaced partnerships with style manufacturers together with Gap, Balenciaga and Adidas following his antisemitic feedback in current weeks. Now, questions stay about the enterprise that helped propel Ye onto the style scene within the first place: Music.

Since 2004’s “The College Dropout” — his critically acclaimed and commercially profitable debut album — Ye has been one of the widespread and notable artists on this planet. He has had numerous hits and 10 number-one albums, in keeping with Billboard.

But all of that could possibly be in danger because of the performer’s current habits and feedback.

Over the previous month, Ye has garnered an intense backlash by carrying a “White Lives Matter” t-shirt in addition to making threats on Twitter in opposition to Jewish folks. That has led retailers, social media platforms, style and leisure firms to desert him in droves.

But what does this all imply for Ye’s music profession?


Universal Music Group — one of many largest report firms on this planet — stated Tuesday that its relationship with Ye led to 2021, including that there is “no place for antisemitism in our society.”

“Def Jam’s relationship with Ye as a recording artist, Def Jam’s partnership with the GOOD Music label enterprise and Ye’s merchandise settlement with Bravado all led to 2021,” UMG stated in an announcement to CNN Business.

The firm added, “we’re deeply dedicated to combating antisemitism and each different type of prejudice.”

Serona Elton, professor of music trade research on the University of Miami’s Frost School of Music, believes that Ye’s music profession now must be damaged into two components: “What occurs with his current music within the market? And what occurs with any new music he would possibly create?”

“Certainly, there shall be individuals who have modified the best way they really feel about him, and their thoughts shall be made up any more,” Elton stated. “But there shall be others, who both are uninformed about the scenario or just do not care about his views, that can select to focus solely on his artistry.”

Some have already stopped listening.


Streams of Ye’s songs plunged by 23% within the United States between October 13 and October 20 and airplay fell by 13%, in keeping with Variety. This has led some to ask if his songs must be banned by streaming companies similar to Spotify and Apple Music.

Elton says that is unlikely.

“I feel music companies are typically not within the enterprise of assessing the ethical standing of the artist,” she stated.

Elton identified that singer R. Kelly, who was convicted on a number of baby pornography expenses in September, has not had his music eliminated.

Spotify will not take away Ye’s music except his label asks for it to be eliminated, Spotify CEO Daniel Ek informed Reuters on Tuesday.

“It’s actually simply his music, and his music would not violate our coverage,” Ek stated. “It’s as much as his label, in the event that they wish to take motion or not.”

Ek added that Ye’s remarks are “simply terrible feedback.”

As for Apple Music, it didn’t instantly reply to CNN Business’ request for remark relating to Ye’s music.

One space that might see a monetary affect for each Ye and Universal Music Group is the licensing of his music.

Listeners might proceed to purchase his albums, go to his live shows and stream his songs even after the newest backlash. However, it is a steeper hill to climb to persuade movie makers, TV producers and advertisers to pony up huge cash to affiliate with Ye and his songs — irrespective of how widespread his music could be.

“I’d be shocked for those who noticed Universal or any firm on the market be prepared to put money into actively making an attempt to advertise Ye’s songs for licensing alternatives,” Elton stated. “I feel they will redirect their energies elsewhere.”


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