BuzzFeed slashes 12% of its workforce, citing economic conditions


BuzzFeed on Tuesday mentioned it could lay off roughly 12 per cent of its workers, making the digital information and leisure conglomerate the most recent media firm to make painful cuts amid a deteriorating economic local weather.

In a word to impacted staff, Jonah Peretti, the corporate’s founder and chief government, blamed the cuts on “a mix of worsening macroeconomic conditions” and adjustments in how individuals eat media.

The transfer to chop working prices additionally comes as the corporate’s stock hovers at an all-time low of about US$1.10 per share, down practically 90 per cent over the previous yr.

The cuts, that are anticipated to affect roughly 180 staff, focused gross sales, know-how, manufacturing, and content material groups for each BuzzFeed and Complex, which it acquired final yr, a spokesperson instructed CNN.

The spokesperson added that there have been no cuts made to its Tasty meals model, BuzzFeed News, or HuffPost, which BuzzFeed additionally acquired.

A slew of media firms have slashed prices in current months because the promoting market weakens and the economic outlook turns into dimmer.

In the previous couple of weeks alone, CNN laid off a whole lot of staff; newspaper chain Gannett laid off about 200 staffers; AMC Networks reduce 20 per cent of its workers; NPR mentioned it wants to chop US$10 million in prices; Disney mentioned it is going to restructure its enterprise; Paramount Global laid off some staffers; the digital information upstart The Recount reportedly made plans to shutter; and The Washington Post ended the print version of its Sunday journal, ensuing within the layoff of 10 staffers.

Peretti instructed staffers that he wished them to know that the layoffs did “not replicate on the nice work the affected staff have achieved over time to construct our firm and our manufacturers.”

“In order for BuzzFeed to climate an economic downturn that I consider will lengthen properly into 2023,” Peretti mentioned, “we should adapt, spend money on our technique to serve our viewers finest, and readjust our price construction.”

Moving ahead, Peretti mentioned that he desires to speculate “in areas that can drive progress” and construct “a extra sturdy creator enterprise.”

“I do know that there is nothing I can write right here to make this simpler for anybody dropping their job right this moment,” Peretti instructed affected staffers. “While I consider within the technique we’re pursuing, and know it is necessary to navigate the difficult yr forward, that is no consolation in case you are instantly affected.”


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