Charity donations stable for most Canadians: Nanos survey


Despite excessive inflation and fears over a possible recession on the horizon, donations to charities stay stable for most Canadians, a brand new survey has discovered.

Of the greater than 1,000 Canadians who took half within the survey carried out for CTV News by Nanos Research, 57 per cent mentioned they intend to donate about the identical quantity as they did in 2021 whereas ­12 per cent mentioned they intend to donate extra. In addition, 16 per cent mentioned they intend to donate much less whereas 11 per cent mentioned they don’t donate to charities.

Residents of the Prairies have been greater than twice as possible as Atlantic Canadians to say they intend to up their charitable contributions. In the Prairies, 17.7 per cent mentioned they plan on growing donations, in comparison with 6.1 per cent of Atlantic Canadians.

In Quebec, 7.6 per cent mentioned they intend to donate extra whereas, in comparison with 12.5 per cent of Ontarians and 13.9 of B.C. residents.

Residents of Atlantic Canada have been additionally twice as possible as British Columbians to say they intend to donate much less. Of the Atlantic Canadians surveyed, 22.6 per cent mentioned they plan on donating much less in comparison with 11.1 per cent of British Columbians.

Meanwhile, simply over 60 per cent of Ontarians, Atlantic Canadians and B.C. residents mentioned they intend to offer the identical quantity, whereas simply over 50 per cent of Quebecers and residents of the Prairies selected this selection.

Among age teams, these 55 and over have been the most more likely to say they intend to donate extra to charities. Of these surveyed, 14.2 per cent within the 55-and-up age group chosen this selection, in comparison with 12.2 per cent of 18- to 34-year-olds and 9.1 per cent of 35- to 54-year-olds.

Those aged 35 to 54 have been additionally the most more likely to say they plan on donating to charities much less (18.4 per cent) whereas 20.9 per cent of 18- to 34-year-olds indicated that the query wasn’t relevant or they do not donate to charities.


Nanos carried out an RDD twin body (land- and cell-lines) hybrid phone and on-line random survey of 1,084 Canadians, 18 years of age or older, between Oct. 30 and Nov. 4, as a part of an omnibus survey. Participants have been randomly recruited by phone utilizing dwell brokers and administered a survey on-line. The pattern included each land- and cell-lines throughout Canada.

The outcomes have been statistically checked and weighted by age and gender utilizing the most recent Census data and the pattern is geographically stratified to be consultant of Canada. Individuals randomly referred to as utilizing random digit dialling with a most of 5 name backs.

The margin of error for this survey is ±3.0 share factors, 19 occasions out of 20. This research was commissioned by CTV News and the analysis was carried out by Nanos Research. Numbers could not add as much as 100 attributable to rounding.


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