Hockey Canada: Which sponsors have pulled funding?


Hockey Canada’s board of administrators referred to as an emergency assembly Thursday evening underneath mounting strain from high company sponsors, political leaders and provincial organizations stemming from the group’s obvious unwillingness to handle its dealing with of alleged sexual assaults.

Two provincial organizations are calling for resignations, with Hockey Manitoba stating that there must be “a change in Hockey Canada’s management,” and Hockey Nova Scotia saying it has “misplaced confidence in Hockey Canada’s senior management.”

Hockey Nova Scotia additionally confirmed it has lower off its funding to Hockey Canada for the 2022-23 season.

Because the information got here out that registration charges for Hockey Canada helped to pay for a multimillion-dollar settlement to handle sexual assault allegations, the group has been taking warmth.

However Hockey Canada firmly rejected altering the management earlier this week, regardless of requires motion.

Prime Minister Justin Trudeau advised Thursday that if the nationwide hockey governing physique continues to withstand calls to handle its dealing with of sexual assault claims and funding, the group might be changed.

“It’s inconceivable that people at Hockey Canada proceed to dig in. It is not like there’s one thing terribly particular concerning the individuals at Hockey Canada, meaning they’re the one individuals within the nation that may run a corporation like this,” Trudeau stated. “There must be wholesale change. They should do it. They should understand that if now we have to create a corporation—do away with Hockey Canada and create a corporation referred to as ‘Canada Hockey’ as a substitute, individuals will take a look at doing that.”

TSN, which will likely be internet hosting the upcoming World Junior Hockey Championship in Atlantic Canada, can be calling for motion.

The sports activities broadcaster, owned by CTV’s mother or father firm Bell Media, is urging “Hockey Canada to enact significant change to ship a hockey setting constructed on a tradition of respect.”

Former NHL participant Sheldon Kennedy, who stated he was subjected to years of sexual abuse by a coach whereas taking part in with the Swift Present Broncos, stated it’s apparent Hockey Canada can’t proceed this manner.

“The image is obvious that the group as a complete and its management has misplaced the belief and help of not simply residents in Canada, however all of its company sponsorship,” Kennedy stated.

Whereas some sponsors initially halted their help when allegations surfaced this summer time, together with BDO and Esso Canada, listed here are the company sponsors who’ve lately confirmed pulling their help or sustaining their pause, because the controversy continues to unfold. Right here’s what these sponsors have stated about their choices:


“After cautious consideration, Canadian Tire Company has made the choice to finish its partnership with Hockey Canada. In our view, Hockey Canada continues to withstand significant change and we are able to now not confidently transfer ahead collectively. CTC is pleased with our dedication to sport and can proceed to spend money on our beloved nationwide sport by re-directing help to hockey-related organizations that higher align with our values. The Respect Group, which is targeted on stopping bullying, abuse, harassment and discrimination, is one in all many organizations the place funds will likely be diverted. We’re dedicated to supporting hockey and sport that’s inclusive and protected for all Canadians,” stated Canadian Tire Company Senior Vice President of Communications Jane Shaw in an announcement on Oct. 5.


“We’ve communicated to Hockey Canada on many events that the group must take sturdy and definitive motion earlier than it could actually regain the religion and belief of Canadians. We’re deeply upset within the lack of progress that Hockey Canada has made to this point. We formally knowledgeable Hockey Canada this week that now we have pulled out of all males’s hockey programming for the 2022-23 season together with the lads’s world junior championships. We proceed to fund Canada’s ladies’s and para hockey groups, in addition to youth hockey,” stated Tim Hortons media relations in an announcement on Oct. 5.


“We are able to affirm that Chevrolet Canada has stepped again from its sponsorship actions with Hockey Canada as we search extra readability on what particular steps the group has and can take following the alleged incidents of abuse. We at GM don’t have any tolerance for abuse of any sort and want to see Hockey Canada return to setting a optimistic instance for all Canadians in all it does,” stated GM Canada Govt Director of Communications Jennifer Wright in an announcement on Oct. 6.


“Our sponsorship pause of Hockey Canada stays in impact. Principally, this implies a continued pause of our help for males’s hockey all through all the 2022/2023 season together with the upcoming World Junior Championship. In our open letter in June, we publicly referred to as on Hockey Canada to carry the sport to a better customary and we’re upset with the shortage of progress to this point. From Hockey Canada, we count on a tangible dedication to transparency with Canadians, sturdy management, accountability with their stakeholders and the hockey group, and improved security each on and off the ice. Finally our place hasn’t wavered: the time for change is lengthy overdue,” stated Scotiabank media relations in an announcement on Oct. 5.


“We’re deeply disheartened by the shortage of motion and dedication from Hockey Canada to drive essential cultural change. TELUS won’t be sponsoring Hockey Canada’s males’s hockey applications for the 2022-23 season, together with the upcoming World Juniors match. We stay passionate followers and supporters of the game of hockey and stand dedicated to enabling systemic change to make hockey protected for all,” stated Telus media relations in an announcement on Oct. 6.


“Like many Canadians, now we have been deeply troubled by latest allegations, and as such have since terminated our partnership with Hockey Canada,” stated a Skip The Dishes spokesperson in an e-mail to CTV Information on Oct. 6.


“Empire has been a proud sponsor of the Ladies’s Nationwide Hockey workforce for plenty of years. When our contract with Hockey Canada expired on the finish of June, we selected to not renew our sponsorship as a result of we have been disgusted by all the allegations and, as importantly, Hockey Canada’s unwillingness to make significant change to earn again the belief of Canadians and guarantee everybody feels welcome and protected when taking part in the game. We absolutely intend to proceed to help the Ladies’s Nationwide Hockey workforce and are at present exploring choices that may permit us to try this instantly, with none connection to Hockey Canada,” stated Sobeys media relations in an e-mail to CTV Information on Oct. 6.

With information from CTV Information’ Kevin Gallagher


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