No Name price freeze: Why flyers show the cost of some products changing


Court Park is a frugal shopper who scans grocery flyers each week and waits for sure objects to go on sale earlier than including them to his purchasing listing.

So he was disillusioned on Wednesday to see in his grocery retailer’s flyer that the cost of No Name bagels would apparently improve by 4 cents from Oct. 26 to Oct 27, even after Loblaw Companies Limited introduced a price freeze on all No Name products from Oct. 17 trough Jan. 31, 2023.

“I simply discovered it complicated how one can inform us you’re freezing the price however it goes up,” Park instructed in a telephone interview on Thursday. “A locked in price ought to be a locked in price.”


A comparability of the No Frills flyers from the weeks starting Oct. 20 and Oct. 27 confirmed the cost of different No Name objects, resembling marshmallows, had additionally elevated from one flyer to the subsequent.

No Name is one of three non-public label manufacturers owned by the firm and bought in its Loblaws, Zehrs, Real Canadian Superstore, No Frills, Fortinos, Atlantic Superstore, Maxi, Your Independent Grocer and Shoppers Drug Mart shops. The different manufacturers are President’s Choice and Joe Fresh.

When made conscious of the obvious price will increase, a Loblaw spokesperson defined the variations solely utilized to the promotional costs of these objects in the flyer, relatively than their common costs.

“We perceive our prospects are enthusiastic about the price freeze and the predictability which means for them,” Catherine Thomas, vp of communication at Loblaw Companies Limited, stated in an e mail to on Wednesday. “To be clear, we’ve frozen the common price of all No Name products. We’ll nonetheless present extra worth by gross sales, however prospects will be positive the common price gained’t go up.”


Keen cut price hunters might also have seen that the costs of No Name products fluctuate between No Frills shops, and shops like Loblaws and Your Independent Grocer. For instance, a bag of six No Name bagels from No Frills prices $1.79 this week, whereas the similar bag prices $2.79 at Loblaws, or $2.50 if a consumer buys two or extra.

That’s as a result of the firm units larger costs for some products in shops that supply providers resembling bakery, deli and meat counters. In shops that don’t supply the similar degree of service, costs for the similar products could also be decrease.

“No Frills offers a smaller choice of products (and) much less in-store providers – like butchers for instance – to be able to preserve costs as little as doable,” Thomas wrote. “And sure, the common price of No Name products have been frozen in any respect our retail areas, together with Loblaws.”

Still, Park wish to see extra transparency in the pricing of No Name products lined by the price freeze. For instance, he stated an index of all the frozen costs would have saved him some aggravation whereas evaluating flyer offers this week.

“It’s undoubtedly complicated being a shopper, issues being the approach they’re proper now in our financial local weather. Everybody desires to avoid wasting a buck and get the finest deal they will,” he stated.

“When persons are confused, it is variety of straightforward to drag the wool over their eyes and yeah, there’s not so much of religion in grocers proper now.”


Retail analyst Bruce Winder says many Canadians have shared Park’s mistrust of grocers lately, and particularly throughout the pandemic.

“For me, it is simply unimaginable how tense the relationship is between the huge grocers, significantly Loblaws, and Canadians,” Winder instructed in a telephone interview on Thursday.

“There’s zero belief. I believe it is only a fruits of the place we have been over the final a number of years.”

The public picture of huge grocers took successful in 2017 after Canada’s Competition Bureau launched an investigation into allegations Canada Bread Co. and Weston Foods Canada Inc. had colluded with main grocers Loblaw, Sobeys Inc., Metro Inc., Walmart Canada Corp. and Giant Tiger Stores Ltd. to maintain the price of bread in Canada artificially excessive for 16 years. The Bureau Confirmed in an e mail to on Friday that the investigation is ongoing, and no fees have been laid.

The pandemic and subsequent inflation have haven’t helped enhance the relationship between Canadians and large grocers like Loblaw Companies Limited, Sobeys Inc. and Metro Inc.

“With inflation and with Canadians struggling a lot, the earnings that the huge three (grocers) have been having fun with in these troublesome occasions has created an us-versus-them relationship between customers and grocers,” Winder stated.

In defence of grocers, Thomas stated retail could also be the face of inflation, however that it’s not the trigger.

“Understandably, persons are involved about their grocery bill, they usually aren’t searching for excuses. But the price on our shelf represents many prices and plenty of firms up the provide chain,” she wrote in an e mail to on Friday. “However, we’re doing what we will, like freezing No Name costs, decreasing so much of others, and handing out greater than $1 billion in loyalty factors.”

She maintained that grocery has at all times been “one of the most trusted industries in Canada, and we don’t suppose that has modified.”

If Loblaw had been truly to lift the costs of No Name objects after saying a price freeze, Winder stated, the firm would not be breaking any legal guidelines. Consumers would haven’t any authorized recourse, however the court docket of public opinion can carry so much of weight, particularly when belief in grocers is already so low, he stated.

Someone who suspects a grocery merchandise has been priced in error or {that a} grocer has raised the price of an merchandise in unhealthy religion may select to spark a dialog about it on social media, Winder stated. But if all they need is clarification or a refund, they will get in contact with the grocer’s customer support division.

“It relies upon how severe the buyer desires to take the subject,” Winder stated. 


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