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Snoop Dog launches pet accessory brand


Snoop Dogg is reaching out to new clients: precise canine.


The rapper and entrepreneur is increasing into pet style with Snoop Doggie Doggs, his new brand of pet equipment.


“If my canine ain’t recent I ain’t recent,” Snoop mentioned in a information launch revealed on Thursday. “These canine and their attire are a mirrored image of Tha Dogg himself, so that they gotta look the position of a Top Dog, ya dig?!?!”


The line is a collaboration between expertise company SMAC Entertainment and attire brand Little Earth Productions.


Snoop Doggie Doggs consists of garments and equipment which can be “paying homage to Snoop’s most iconic seems,” says the discharge. Think a canine bowl rendered in shining gold and adorned with an actual metallic chain, or a stuffed canine toy within the form of a marijuana joint with Snoop’s face on it. There are additionally canine t-shirts and jerseys emblazoned with the artist’s emblem.


“Snoop Dogg was, and not using a query, probably the most becoming and superb companion we may consider within the canine and pet house,” Rob Brandegee, the co-founder of Little Earth Productions, mentioned within the launch.


In addition to releasing 19 studio albums and receiving 20 Grammy nominations as a rapper, Snoop Dogg has additionally made a reputation for himself with distinctive investments and enterprise offers. He’s labored on an animated child sequence, launched a gluten-free cereal referred to as “Snoop Loopz,” and launched a wine label.


And the artist — who has a vocal advocate for pot — has additionally bought his personal branded line of pot merchandise.

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