Super League soccer company gets new CEO to revive plan



The Super League venture that goals to revolutionize European soccer has employed a new prime government to steer a revived plan after a failed launch final yr.

German former tv boss Bernd Reichart is the new CEO of A22 Sports Management, the Madrid-based company mentioned Wednesday. The company labored with 12 elite golf equipment from Spain, England and Italy to create a breakaway league in April 2021.

Reichart’s hiring comes as A22 and Super League holdouts Real Madrid, Barcelona and Juventus await a European Court of Justice ruling of their problem to the alleged monopoly management they are saying Champions League organizer UEFA has over worldwide competitions.

A revamped Super League plan — doubtless involving extra golf equipment from extra international locations in a multi-tier competitors with promotion and relegation — is anticipated whatever the Luxembourg court docket’s last ruling subsequent yr.

The “Super League” model that proved so toxic final yr would doubtless additionally change, Reichart mentioned Wednesday in an interview with reporters from German information company DPA.

“The identify Super League shouldn’t be set,” Reichart mentioned

His function was described by A22 as “to provoke an energetic and prolonged dialogue with a complete group of soccer stakeholders together with golf equipment, gamers, coaches, followers, media and coverage makers.”

Reichart labored in industrial rights within the sports activities trade with the Sportfive company and was CEO of German industrial broadcaster RTL from 2019 by way of 2021.

The Super League was first deliberate as a 20-team breakaway with 15 founding members given protected locations and assured additional revenue. The prime Champions League groups at present earn up to about 130 million euros (US$127 million) per season in prize cash from UEFA.

The breakaway league launched regardless of failing to persuade German powers Bayern Munich and Borussia Dortmund to enroll, nor influential Paris Saint-Germain whose Qatari possession has shut ties to UEFA.

“I’m trying ahead to talks in each European territory and clearly in Germany too,” Reichart informed DPA.

The authentic venture collapsed inside 48 hours amid a fierce backlash from UEFA, plus followers and lawmakers in England the place golf equipment that had been key to its success pulled out.

The Super League was perceived then as an elitist energy and cash seize that may deny or restrict possibilities for groups in different international locations to be a part of, probably in breach of European Union competitors legal guidelines.

“The golf equipment concerned have taken the idea of a everlasting membership off the desk,” Reichart mentioned.

Reichart earlier mentioned in an announcement he supported the presidents of Madrid, Barcelona and Juventus.

“I imagine they’re asking the appropriate questions and am personally eager to pay attention to many numerous voices in order that the European soccer group can collectively discover the appropriate solutions,” Reichart mentioned of membership leaders together with Madrid’s Florentino Perez and Andrea Agnelli at Juventus.

They turned the general public faces of attempting to tear down the normal pyramid construction of European soccer that may enable golf equipment from the grass roots to rise by way of home leagues to compete within the Champions League.

That so-called European sports activities model and UEFA’s authority have been protected by the European Union, which views soccer and its golf equipment as having a key function of their communities and wider society.

Madrid has flourished throughout the turmoil of the previous 18 months, successful a report thirteenth European title and one other Spanish league trophy final season

However, Barcelona and Juventus have seen their monetary and sporting success decline and each now danger failing subsequent month to attain the knockout rounds of the Champions League. Both have reported report losses because the failed Super League launch, although additionally blamed the COVID-19 pandemic.

The European court docket in Luxembourg set a Dec. 15 goal to give a non-binding opinion on the Super League case that was heard by 15 judges over two days in July. The full ruling is due subsequent yr.


AP Sports Writer James Ellingworth in Dusseldorf, Germany contributed to this report


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