Twitter to add ‘official’ label to big verified accounts


Twitter mentioned Tuesday it’s going to add a grey “official” label to some high-profile accounts to point out that they’re genuine, the most recent twist in new proprietor Elon Musk’s chaotic overhaul of the platform’s verification system.

The website’s present system of utilizing what are often called “blue checks” confirming an account’s authenticity will quickly go away for individuals who do not pay a month-to-month charge. The checkmarks will likely be accessible at a yet-to-be-announced date for anybody keen to pay a US$7.99-a-month subscription, which can even embody some bonus options, corresponding to fewer advertisements and the power to have tweets given larger visibility than these coming from non-subscribers.

The platform’s present verification system has been in place since 2009 and was created to guarantee high-profile and public-facing accounts are who they are saying they’re.

Experts have expressed concern that making the checkmark accessible to anybody for a charge could lead on to impersonations and the spreading of misinformation and scams. The grey label — a color that tends to mix into the background whether or not you employ mild or darkish mode to scroll Twitter — is an obvious compromise. But it would lead to extra confusion, as Twitter customers accustomed to the blue examine as a mark of authenticity will now have to search for the much less apparent “official” designation.

Esther Crawford, a Twitter worker who has been engaged on the verification overhaul, mentioned Tuesday on Twitter that the “official” label will likely be added to “choose accounts” when the brand new system launches.

“Not all beforehand verified accounts will get the ‘Official’ label and the label just isn’t accessible for buy,” mentioned Crawford, who not too long ago was the topic of a viral photograph displaying her sleeping on the ground of a Twitter workplace whereas working to meet Musk’s deadlines.

Crawford mentioned these receiving the label embody authorities accounts, industrial corporations, enterprise companions, main media retailers, publishers and a few public figures.

There are about 423,000 verified accounts below the outgoing system. Many of these belong to celebrities, companies and politicians, in addition to media retailers.

But a big chunk of verified accounts belong to particular person journalists, some with tiny followings at native newspapers and information websites world wide. The concept was to confirm reporters so their identities could not be used to push false info on Twitter.

Musk had beforehand floated designating official accounts in a method apart from the blue examine.


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