‘WitchTok’ brings magic business boom

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Witches say social media platforms resembling TikTok are conjuring a boom for companies providing magical wares, providers and schooling.


Chris Miller, a spiritual research researcher at University of Ottawa, says so-called “religious entrepreneurs” are tapping into rising demand for occult paraphernalia as on-line communities resembling “WitchTok” have made different religions extra accessible.


Miller says the rising recognition of paganism on social media has additionally revealed a schism between those that declare to be true believers and perceived interlopers decried as “esthetic witches.”


Maddie Cumming, proprietor of the Lunar Mouse in Calgary, says she does not imagine custom and esthetic are mutually unique, and markets her “witch kits” filled with components for spells, potions and elixirs to anybody in search of a bit extra magic of their lives.


 

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Kim Goodhue, proprietor of Purely Wicked, says her brick-and-mortar witchy boutique in St. Thomas, Ont., welcomes everybody, from practitioners who wish to study extra a couple of explicit type of magic to followers of Harry Potter.


Kiki Keskinen, founding father of WitchSchool Canada, says the esthetics of witchcraft can typically be a “door opener” to one thing deeper, attributing the exponential progress in enrolment in her 11-month academic program partly to TikTok.


Keskinen says whether or not you are placing on a fancy dress or casting spells, she encourages folks to be on alert for magical occurrences throughout Halloween, when the veil thins between our world and that of the lifeless.

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